Mock Digital Campaign Pitch

Digital Campaign created with a university group for the chosen client: Get Up.
We needed to create a campaign against Fracking in Gloucester, NSW.

Below is a summary of the Video –
DSG Communications is against the practice of fracking due to the extent of damage that is caused to the environment and wildlife.

The video pitch presented to ‘Get Up’ by DSG Communications uses a variety of modern and stylistic filming techniques to convey the importance and seriousness of Fracking.

The clean and simple style of the video appeals to the target audience, mothers of Western Sydney that strive for the very best for their families.

The pitch illustrates how DSG Communications will use an array of emotive videos to inform and pull at the heart strings of Australians, and how these videos will be disseminated throughout multiple social media platforms.


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